Читать книгу Leading with Noble Purpose - McLeod Lisa Earle - Страница 9

No business needs to be a commodity business competing only on price. Every business can market itself based on its personality and spirit – in other words, its soul.

– David Lapin, Lead by Greatness

Imagine you just boarded an airplane and took your seat. As you're settling in, your seatmate arrives. After a few pleasantries, he asks, “What do you do?” Oh no, it's elevator speech time. How would you answer?

Most people answer with their role. They say things like, “I'm an accountant,” or “I'm in sales.” Others answer with their industry: “I'm in medical equipment,” or “I run a travel company.”