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A presentation is your opportunity to transport an audience from point “A” — their point of view on the subject when they come into the room — to point “B,” where you want them to be on the subject when they leave.

From resistant to supportive.

From indifferent to committed.

From uninformed to educated.

To do this you’ll need to know where they are and where you want to take them:

Audience Perspective (where they are).

Crystal Clear Objective (where you want to take them).

These seem like simple concepts, but don’t be fooled. They’re no less than the foundation of every presentation, and they require some thought and often a little research to determine. The majority of presentations that fail do so because the presenter didn’t have these two elements established.

Any presentation is merely an opportunity to transport an audience from where they are to where you want them to be.