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Your audience’s point of view on the subject when they come into the room, including their biases and sensibilities, is your starting point. Would you tell the same joke to a room filled with investment bankers as you would to punk rockers? Probably not. Because they are two different groups of people, with different life experiences, concerns, and expectations. As a speaker, your job is to know as much as you possibly can about the people you will face. Specifically:

What is their point of view, bias, and disposition regarding your presentation?

How will your presentation potentially impact what they have at stake?

What questions/issues might they have regarding your presentation?

The more you know about your audience and their predispositions, the better your chances of transporting them. This knowledge also equips you to anticipate questions or resistance so you can defuse responses that could derail you midstream.

EXERCISE

Write down at least one word that accurately describes your audience’s state of mind regarding your presentation. Are they skeptical, exhausted, ignorant, sympathetic, or are they hostile?

audience PERSPECTIVE

Would you tell the same joke to investment bankers as you would to punk rockers? Why not?

exercise