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Even 32,000 years ago, the need to congregate and share was in our DNA. It remains there today, fueling the explosion of social media. Storytelling will always be part of our sharing process. If you’re a parent, you see firsthand the pivotal role it plays in educating and entertaining your children, while creating a bond between you both. Stories have the power to plant situations, scenes, characters, and images in people’s minds that they’ll never forget.

There’s no more effective way to engage an audience and capture its attention—right from the start—than with a story that communicates your CCO.

There are three elements to hitting the jackpot when it comes to story:

a CCO

a story that illustrates your CCO

a personal story

Personal storytelling can also eliminate hurdles presenters can face when they first start to speak:

nervousness

disconnection from their material

disconnection from their audience

If you can come up with a personal story, you’ve hit the jackpot.

STORY