Читать книгу Fire the Web Committee - Michael Sr. Reynolds - Страница 3

If you are a marketing director, communications professional, or someone in a similar position who has had the pleasure of overseeing a web project, this book is for you.

In the grand scheme of things, overseeing a website project is not the most riveting thing you could be doing with your time. Most of the time, our jobs are focused on the runway-level tasks that keep an organization running smoothly, like creating content, distributing, campaigns, and analyzing data. Oh, and don’t forget meetings. Attending lots a lots of meetings is most likely a big component of your day, so maybe a web project is more interesting.

In any case, it can sometimes be difficult to make the time to properly plan and execute a project like implementing a new web presence, which can take months of planning and execution. This is why so many web projects end in frustration. Though I’m sure this has never happened to you, you’ve probably had a “friend” who complained of a website project going over budget, past deadlines, and generally being a nuisance of a project. Why does this happen?

There are a lot of moving parts to creating a new online presence so it’s difficult to point to one magic answer that defines where things usually go wrong. Sometimes it’s lack of market research. Other times it’s lack of understanding of how to choose the right Content Management System. Other times it’s lack of content planning. Ok, most of the time it’s lack of content planning.

A web presence combines a lots of complex puzzle pieces, including branding, design, programming, user interface decisions, work flow planning, marketing strategy, security, social media policy, and copy writing. Your website is the hub of your online presence and must work in harmony with your social media presence, which typically act as pods of engagement and lead-generation tools. Every piece of online content strengthens or weakens your brand and must be nurtured accordingly.

The good news is that there is a process for making it all work and that’s what we will be discussing.

We will cover all the components of your project from start to finish, including market research, choosing a web services firm, choosing a CMS, planning your content, website architecture, design, build out process, launch, and setting up an Internet marketing system.

A word of warning: if you are a do-it-your-selfer and you like tinkering with servers and reading books about JavaScript, stop reading this right now and go find something from O’Reilly Media. This book is not for you.

However, if you are a marketing or communications professional and you are in charge of overseeing a project to redesign your organization’s website and put in place an Internet marketing system, this book is for you. We will assume that you have a budget to hire a professional firm, you have the time to oversee the project, and that you have no interest in writing code. If this sounds like you, then you may be in the right place.

The goal of this short book is to give you the knowledge and guidance you need to successfully oversee a website project, set an Internet marketing system in place, and successfully manage your online presence. Hopefully you will even enjoy it!

Oh yeah, and I want you to get this done without a committee.