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You may think your words count. But they don’t count anywhere near as much as your deeds count. Your deeds speak to your team about your character. They convey what you value and who you are. They are your values in action. So you must make sure that your actions are driven by the right values.

Everybody has values. Unfortunately some people’s values are unattractive. They value themselves and their own feelings of superiority. They value their own needs being met – even at others’ expense. Do you recognize those values? You’ve probably witnessed them in someone you’ve worked for. And that’s the interesting thing. Even when people try and cover up their negative values, they can’t. They leak out. They become visible.

case study When Tony told me how popular he was as a manager, I straight away began to have doubts. Why did he feel the need to tell me? Tony told me other things as well. He said his door was always open to his staff. That his values were respect and putting his employees first. Talking to his staff proved the opposite. “He hasn’t time for anyone,” complained one employee. “Always has one eye on his career,” said his team leader. Tony was a man who thought that by merely repeating his declared values to people, they would not notice the real values that he had. Real values always become visible.

“Character is doing what’s right when nobody’s looking”

J C Watts, US congressman

But positive values leak out as well. These values appear in the way that we behave towards our team. As General Norman Schwarzkopf said, “The main ingredient of good leadership is good character. This is because leadership involves conduct and conduct is determined by values.”

We probably have two sets of values. The first values are those that we tell people about. They are our ‘declared values’. The other set of values are those that people actually see in action – our ‘demonstrated’ values. A person who has a strong character is always trying to make sure that their declared values match their demonstrated values.

When the two sets of values match then you have someone who is truly authentic. They possess the right values-driven character. As a leader they make decisions based on these values. And an authentic leader usually makes the right decisions.

Authenticity is when your declared values correspond with your demonstrated values.