Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 42

One of the things people like about partnerships is the feedback and access to knowledge they get from their partners when they have decisions to make. But instead of getting feedback from a formal partner relationship you can choose to get it from other sources.

What’s the cheapest and fastest way to get information? Ask someone. Why not find someone who is in a similar type of business as you, and ask him or her questions? You can connect with others at trade events, design seminars, or you can open the phone book and give someone a call. Your goal here is to initiate a relationship with another design business owner so you can ask questions. Many designers are willing to talk, given the right circumstances. In my years of business, I have spoken to hundreds of designers. Some of them have called me out of the blue, just to connect with me.

When you are connecting with others, it is important to bring something valuable to the table when you call. You can’t enter into a conversation, and ask for something, without being prepared to give something back. Be ready to answer any questions the other person has. Or perhaps you need to send a small gift. Remember, the information others give you is a privilege, not a right.

For greater success, try connecting with someone who operates a business in another far-off state or province. It might make it easier to build trust between you. This way you avoid the suspicion he or she might have that you are trying to steal his or her business. Be honest and open with the person, and he or she will likely return the favor. Remember to be respectful of the information he or she gives you. If the person doesn’t want to share everything with you, that’s okay.