Читать книгу Luxury Brand Management in Digital and Sustainable Times - Michel Chevalier - Страница 39

Representatives of any business sector are usually eager to assert that their business is different from any other, but managers working in the luxury industry are possibly the only ones who are justified in claiming so. The luxury sector really is different. This is due partly to the amount of creative talent needed for a luxury brand to be successful, and partly to the very different way in which a luxury brand with a worldwide market needs to be run. Three major differences will be identified below. We will then briefly examine the major requirements for success in this business and conclude by identifying the main companies operating in this field.