Читать книгу Luxury Brand Management in Digital and Sustainable Times - Michel Chevalier - Страница 57

From reading the press, it might be easy to form the conclusion that luxury has become the field of large groups and that there is no place for small operators. In fact, the real picture is quite different, as Table 2.6 shows.

As will be discussed later, small operators, if they have the critical mass to be clearly international, can do quite well in this world.