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Trade Secrets
ОглавлениеMany companies have intellectual property that is absolutely critical to their business, and significant damage would result if it were disclosed to competitors and/or the public—in other words, trade secrets. We previously mentioned two examples of this type of information from popular culture—the secret formula for Coca-Cola and KFC's “secret blend of herbs and spices.” Other examples are plentiful; a manufacturing company may want to keep secret a certain manufacturing process that only a few key employees fully understand, or a statistical analysis company might want to safeguard an advanced model developed for in-house use.
Two of the previously discussed intellectual property tools—copyrights and patents—could be used to protect this type of information, but with these two major disadvantages:
Filing a copyright or patent application requires that you publicly disclose the details of your work or invention. This automatically removes the “secret” nature of your property and may harm your firm by removing the mystique surrounding a product or by allowing unscrupulous competitors to copy your property in violation of international intellectual property laws.
Copyrights and patents both provide protection for a limited period of time. Once your legal protection expires, other firms are free to use your work at will (and they have all the details from the public disclosure you made during the application process!).
There actually is an official process regarding trade secrets. By their nature you don't register them with anyone; you keep them to yourself. To preserve trade secret status, you must implement adequate controls within your organization to ensure that only authorized personnel with a need to know the secrets have access to them. You must also ensure that anyone who does have this type of access is bound by a nondisclosure agreement (NDA) that prohibits them from sharing the information with others and provides penalties for violating the agreement. Consult an attorney to ensure that the agreement lasts for the maximum period permitted by law. In addition, you must take steps to demonstrate that you value and protect your intellectual property. Failure to do so may result in the loss of trade secret protection.
Trade secret protection is one of the best ways to protect computer software. As discussed in the previous section, patent law does not provide adequate protection for computer software products. Copyright law protects only the actual text of the source code and doesn't prohibit others from rewriting your code in a different form and accomplishing the same objective. If you treat your source code as a trade secret, it keeps it out of the hands of your competitors in the first place. This is the technique used by large software development companies such as Microsoft to protect their core base of intellectual property.