Читать книгу Work Hard Playlist Hard - Mike Warner - Страница 4

There are different types of playlists, each playlist has value but how you approach the curators will change based on the type of playlist.

1 Editorial - Curated by staff who work directly for the streaming platform. These can provide significant streaming numbers but should not be your only goal as these curators rarely communicate with artists and their support is never guaranteed.

2 User - Also known as third party playlists. These are curated by an individual who has an account and has made their playlists public for anyone to follow and stream. Through making a connection with the owners of these playlists you may have a better chance of receiving future support on user created playlists.

3 Brand - A company profile with playlists, think Nike, Walt Disney, even celebrities can be verified with a brand account (influencers if you prefer). These are usually very hard to contact without knowing who at the company is in charge of the playlist.

4 Tastemaker - Very rare to see, in Spotify particularly when you go to a users profile, instead of saying "user" near their profile photo it will say "tastemaker". Rumor has it these tastemakers have earned this status through solid curation and artists have seen more editorial support after being added to a tastemaker users playlist. Coincidence or not, keep an eye out for these golden curators!

It's not uncommon for record labels to also curate their own playlists. The majors have their own playlist brands:

 Warner = Topsify

 Sony = Filtr

 Universal = Digster

Other labels will curate under their own name, the following electronic music labels have their own playlists for example:

 Walt Disney Records

 Spinnin

 Armada

Artist playlists can grow very quickly with the right network of supportive fans. The following artists have significant followings online.

Queen

5 Seconds of Summer

One Direction

Ed Sheeran

Notice that even artists that are no longer creating new music still maintain their playlists. It will always be a home for fans to enjoy their music, plus if the playlist has a significant following it is highly valuable to the artists manager/label who can include songs from similar artists in the playlist.