From Homemaker to Breadwinner

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Myra Ph.D Nourmand. From Homemaker to Breadwinner

Introduction. From Buffalo to Beverly Hills

Six Years in the United States

A Second Start in America

Marriage and My Move West

Chapter 1. What Brings You Here?

Why Motherhood Was Good for Business

Everyone Wants Something for Nothing

Real Estate Tips Your Mom Would Be Proud Of

Your Journey Starts With a Client in Your Car

Tips to Make Work Fun

Good Real Estate Brokers Are Good Teachers

Trust Your Connections and Enjoy the Journey

Chapter 2. Are You Ready to Be a Sales Superstar?

“E” Number 1: Effort

“E” Number 2: Expertise

“E” Number 3: Ethics

“E” Number 4: Enthusiasm

Follow the Yellow Brick Road and. You’ll Find the Pot-of-Gold Under the Rainbow

Chapter 3. Expert Status Is the Fast Track to Success

Specialized Knowledge Matters

Expert Status Goes Beyond the World Wide Web

Do Your Homework

Technology Has Made Your Job Easier…Somewhat

Lessons That Will Make You an Expert

The Early Bird Catches the Worm

First, preview listings before the Tuesday caravan

Second, consider your colleagues your friends

Being an Expert Means. That You’re Ahead of the Game

Know Your Inventory by Kicking the Tires

Know Your Comparables: What Justifies the List Price?

Commit to Being an Expert

Chapter 4. How to Find a Buyer’s Dream Home, Even When It Wasn’t What She Was Dreaming About

What They Think They Want

Pearls of Wisdom for the Buyer’s Agent

1. Why do they want to move?

2. What type of investment do they want to make?

3. What do they want to do with the. home once they purchase it?

Your Expertise Will Lead to the Sale

Chapter 5. The Art of Telling Your Clients That Their Perfect Home Ain’t So Perfect

What to Avoid When Showing a Home

Children and Pets

Television and Loud Radio

Clutter Can Create Confusion for Your Buyers

The Art of Telling Your Clients That Their Perfect. Home Ain’t So Perfect...It’s Actually a Mess

First, Always Focus on the Positive

The Key Is to Plan Ahead

Chapter 6. How to Stage a Home to Sell: Appealing to All the Senses

The Importance of Curb Appeal

The Difference Between. Showing a Home and Selling It

Five Ways to Attract Buyers

Sight: Visual appeal inspires creativity

Smell: A mysterious and powerful influence

Taste: Offer refreshments to your buyers

Touch: Fill the home with luxurious textures

Sound: Encourage relaxation

A Quick Tip on Scheduling Appointments

The Five Senses Will Make Your Listing Sell Faster. and for the Best Price Possible

Chapter 7. The Four D’s of Real Estate: Divorce, Debt, Death & Desire

“D” Number 1: Divorce

Step 1: The Friend

Step 2: The Mediator

Step 3: The Negotiator

Step 4: The Payoff

“D” Number 2: Debt

“D” Number 3: Death

How to Prepare a Home After a Death

D Number 4: Desire

Be Creative

The Four D’s of Real Estate Will. Direct the Way You Sell

Chapter 8 “What do you mean, the patio furniture isn’t included?” Keys to Successful Negotiation

There’s No Secret to Negotiation

Proper Prior Planning. Prevents Potential Problems

Negotiating Your Way out of Difficult Situations

Bagels and Building Inspections

Are You Really Listening to Your Clients?

How to Work When It’s Hot and When It’s Not

Representing Buyers in a Seller’s Market

Real Estate’s in a Slump

When to Walk Away From a Deal…and When to Run

Negotiation Rules of Thumb

After Three Counter Offers, It’s Time to Move On

Three Ingredients That Will Make You an Expert Negotiator

Chapter 9. Adjusting to Change: Combining Today’s Technology With Old-Fashioned Common Sense

Bursting Bubbles in Beverly Hills

The One Constant in Real Estate Is That. It’s Constantly Changing

Staying on Top Despite Fluctuating Markets

Through Any Market, Commit to Excellence

Chapter 10. You Can’t Clap With One Hand: Success Takes Teamwork

My First Deal

Identifying the Strengths of Those Around You

Your Team Will Help. You Reach Your Goals Faster

Teamwork Will Carry. You Through Difficult Times

You’ve Been Multitasking All Your Life; Now Get Paid to Do It

Real Estate Is a Most Personal Endeavor

Treat Your Clients as Your Friends

Make This Job the Best You’ve Ever Had

This Is Seriously Fun Business

What Goes Around Comes Around

Do Unto Others as You. Would Have Them Do Unto You

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Everyone has 24 hours in a day. Not even the President of the United States gets 28 or 30 hours. So delegate and prioritize intelligently.

— Saeed Nourmand

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Arnold was a savvy salesperson who knew how to build a business. With the sale of one machine, he bought two more. Eventually he sold enough machines to be able to lease a sewing machine store. That store’s success allowed him to buy another one. He then set his eyes on a new retail endeavor. Arnold pulled together his resources and approached Paul Swado, owner of the well-known Swado’s Furniture Store.

Swado’s was in the heart of Downtown Buffalo’s Polish district. Here, Arnold knew that his ethnic roots would work to his advantage—he shared the same language and culture as the shop’s customers. Mr. Swado sold his company to Arnold. Now my father was the owner of one of the busiest furniture shops in Buffalo, New York.

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