Читать книгу Blind Spot - Nathan Shedroff - Страница 6
Contents and Executive Summary
ОглавлениеChapter 1. A World of Hidden Value
Presents the concept of premium value and its connection to overall stock valuation and consumer loyalty.
Chapter 2. Defining a Business Relationship
Discusses the types of relationships that companies can have with customers, and why relationships are the key to the companies’ underlying value.
Chapter 3. Visualizing Relationships
How companies can use evocative language to gain clarity on what kind of relationship they need to build with customers and to design it.
Chapter 4. Finding Opportunities in Relationships
Elaborates on the visualization tool called a waveline, which makes it possible to get a full understanding of the type of relationship that should be built over time that will lead to far greater market valuation.
Shows how to organize a company’s innovation process to maximize successful relationship-building with customers.
Chapter 6. Distancing and Team Structure
Explores how to find ways to free one’s mind from existing assumptions about what’s possible and to build a team designed to find fresh solutions.
Details market exploration approaches designed to help companies uncover what customers want experientially from their product categories that can drive relationship development.
Shows how companies can make choices among various relationship opportunities unearthed in the Discover process.
After decisions are made, makes the nature of that decision clear as the next step in relationship innovation.
With a declaration of intent finalized, shows how companies can apply a streamlined approach to design offerings in order to build valued relationships.
Details how to get new offerings to people in order to complete the process.
Chapter 12. A World of Premium Value
Explores the implications of valued relationships in the corporate world compared to the broader sets of relationships we all have.
