Читать книгу Blind Spot - Nathan Shedroff - Страница 6

Foreword by Douglas Rushkoff

Chapter 1. A World of Hidden Value

Presents the concept of premium value and its connection to overall stock valuation and consumer loyalty.

Chapter 2. Defining a Business Relationship

Discusses the types of relationships that companies can have with customers, and why relationships are the key to the companies’ underlying value.

Chapter 3. Visualizing Relationships

How companies can use evocative language to gain clarity on what kind of relationship they need to build with customers and to design it.

Chapter 4. Finding Opportunities in Relationships

Elaborates on the visualization tool called a waveline, which makes it possible to get a full understanding of the type of relationship that should be built over time that will lead to far greater market valuation.

Chapter 5. Becoming by Doing

Shows how to organize a company’s innovation process to maximize successful relationship-building with customers.

Chapter 6. Distancing and Team Structure

Explores how to find ways to free one’s mind from existing assumptions about what’s possible and to build a team designed to find fresh solutions.

Chapter 7. Discovering

Details market exploration approaches designed to help companies uncover what customers want experientially from their product categories that can drive relationship development.

Chapter 8. Deciding

Shows how companies can make choices among various relationship opportunities unearthed in the Discover process.

Chapter 9. Declaring

After decisions are made, makes the nature of that decision clear as the next step in relationship innovation.

Chapter 10. Designing

With a declaration of intent finalized, shows how companies can apply a streamlined approach to design offerings in order to build valued relationships.

Chapter 11. Delivering

Details how to get new offerings to people in order to complete the process.

Chapter 12. A World of Premium Value

Explores the implications of valued relationships in the corporate world compared to the broader sets of relationships we all have.

Index

Acknowledgments

About the Authors