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Prominence

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The underlying requirement regarding prominence is that all mandatory information must be printed and arranged with prominence and conspicuousness, rendering it likely to be read and understood by the average consumer.15

The statement of identity must appear on the PDP in bold print or type. The type size must be reasonably related to the most prominent printed matter on the front panel, and should be one of the most prominent features on the PDP (generally, this is interpreted to be at least one‐half the size of the largest print on the label).16 The statement of identity also must be in lines generally parallel to the base of the package as it is displayed.17

Food Regulation

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