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4.7.11 Nutrient Content Claims Absent a Daily Value

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Nutrient content claims characterize the level of a nutrient, and therefore, these claims are not permitted unless a DV has been established for that nutrient. For example, “High in Melatonin” is an illegal nutrient content claim. To qualify for a “high” nutrient content claim, FDA requires there be at least 20 percent of the DV of the nutrient per serving and per reference amount. There is no DV for melatonin; therefore, no nutrient content claims can be made for the substance.

Alternately, a truthful statement may be made that specifies only the amount of the nutrient per serving and does not characterize the level, such as implying that there is a lot or a little of that substance in the food. For example, “x mg of melatonin per serving” would not be considered a nutrient content claim so long as nothing else characterizes the level of melatonin.

Food Regulation

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