Читать книгу Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn - Neal Schaffer - Страница 14

I often get asked for tips about how to write a “great” profile. My response is always the same: “What is your LinkedIn Objective?” If you have followed the instructions in the previous chapter, you should be well on your way to developing an excellent profile.

The only additional tips worth offering emphasize the points necessary to successfully Windmill Network:

•Your profile is real and honest, from your name and photo to all of the information you have listed. LinkedIn is a network of trusted professionals; if you are not being authentic, people will find out, trust me. You will lose any “social media credibility” that you may have once had.

•Your profile is complete. Don’t be shy! You have a lot of real estate to work with, so the more you use, the better you can brand yourself. The better you brand yourself, the easier it will be for people to find you. This includes adding a paragraph and/or at least a few bullet points listing your education and work experience.

•Your profile is heavily branded in every way possible, from the wording in your professional headline to what you write in your contact settings. Don’t let LinkedIn tell you what to write; this is your profile page, so utilize it to achieve your objective!

•Your profile is searchable. Make sure the keywords you want to be associated with are found throughout your profile.

•Your profile has Recommendations—the more the merrier! I will cover Recommendations later on in this book; for now, note that the presence of high quality Recommendations adds to your brand and validates that you are a real entity who is who you say you are.

If you have followed my instructions in the previous chapter and have implemented the above tips for writing a great profile, rest assured that you have written a strong profile and move on!

One last word of advice: After you create your stellar profile which embodies your LinkedIn Brand, make sure you revisit it on a regular basis to ensure it still makes sense. You may be working for a new company or develop a new interest; these changes warrant some slight tweaks to your LinkedIn Brand. There are many reasons why it could happen, but always remember to maintain your profile so your LinkedIn Brand is always fresh and up-to-date.