Читать книгу Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn - Neal Schaffer - Страница 3

Your LinkedIn strategy and brand can only be properly formulated after understanding LinkedIn and the role it plays in social networking in the 21^st century. I introduce the concept of Windmill Networking to help you “cross the chasm” and embrace LinkedIn, social networking, and social media. This section of the book will give you the framework through which you can begin thinking about what you want to achieve on LinkedIn, including examples of popular user scenarios. At the end of this section, assuming you have already registered as a user at www.linkedin.com, we will go through the creation of your user profile and help you begin to develop your own LinkedIn Brand .