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DAY

MISSION 1 : Set Your Goals

Congratulations! You survived Day 1.

Whether you already know your life goals or you just need a little prodding, today’s first exercise will help you set your intent and program your mind for success.

To quote J. C. Penney, founder of the department store chain, “Give me a stock clerk with a goal, and I’ll give you a man who will make history. Give me a man with no goals, and I’ll give you a stock clerk.”

Your mission is to read the following questions, think about them carefully, and write your personal mission statement. Be as specific and ambitious as possible. (Examples of accomplishments include starting a band, buying a house, getting in shape, launching a business, becoming president.)

1.	What three accomplishments would you like to achieve to make you happier?

2.	What are the reasons these accomplishments will make you happier?

3.	What is your personal mission?

4.	List three specific results that will let you know that you’ve accomplished your mission. (For example, “I will have earned $200,000,” “I will have lost thirty pounds,” or “I will have won five Academy Awards.”)

5.	Why are you now fully committed to pursuing your personal mission?

Because if I don’t pursue it now, I will continue to suffer over the next years and

But if I do pursue it now, I will enjoy the next years and

MISSION 2: Look into Your Eyes (Optional)

There’s another step you can take to reinforce your personal mission statement and strengthen your subconscious intent: self-hypnosis. I’ve commissioned a charismatic mind-shaping exercise specifically for the Challenge, which I’ve made available for you online at www.stylelife.com/challenge.

After you download it, find a comfortable place free of distraction. Dim the lights, take off your shoes, and sit or lie down. Relax. Then put on headphones, play the audio, and take the journey.

Make sure you listen to the entire recording without interruption. It’s more important to feel this experience than to see it. Try to listen to the recording every other day during the Challenge: The more you repeat it, the better the result.

MISSION 3: Look into Their Eyes

Your field assignment today is to go out and make small talk with five more strangers.

But, this time, there’s one more thing you need to do: make eye contact with each person. Record his or her eye color in the space below:

In the first small-talk exercise, the purpose was to develop the ability to talk to anyone without fear. Meeting people eye to eye (being careful not to stare) will not only increase the likelihood of a response, it’ll help you connect with them on a more personal level.

If you’d like to develop this crucial but subtle skill further, here’s an extra-credit exercise: Try to hail a cab, get a bartender’s attention, or call a waiter to your table without speaking or gesturing—instead, use nothing but eye contact.

MISSION 4: A Hint for Tomorrow

Be sure to read tomorrow’s assignment the moment you wake up—before you shower, shave, or check your email.