Читать книгу Value Merchants - Nirmalya Kumar - Страница 2

JAMES C. ANDERSON AND

JAMES A. NARUS

Business Market Management: Understanding,

Creating, and Delivering Value, 2nd ed.

(Upper Saddle River, NJ: Pearson Prentice Hall, 2004).

NIRMALYA KUMAR

Marketing as Strategy: Understanding the CEO’s

Agenda for Driving Growth and Innovation

(Boston: Harvard Business School Press, 2004).

NIRMALYA KUMAR AND

JAN-BENEDICT E. M. STEENKAMP

Private Label Strategy: How to Meet the Store Brand Challenge

(Boston: Harvard Business School Press, 2007).