Читать книгу Value Merchants - Nirmalya Kumar - Страница 6
Table of Contents
ОглавлениеAlso by the Authors Title Page Copyright Page Dedication PREFACE ACKNOWLEDGMENTS ONE - Value Merchants TWO - Conceptualize Value THREE - Formulate Value, Propositions FOUR - Substantiate Value Propositions FIVE - Tailor Market Offerings SIX - Transform the Sales Force into Value Merchants SEVEN - Profit from Value Provided EIGHT - Prosper in Business Markets APPENDIX A - Relating Customer Value and Price APPENDIX B - PeopleFlo EnviroGear Pump Customer Value Model NOTES INDEX ABOUT THE AUTHORS
