Читать книгу The Art Of Selling Online - Nishant Baxi - Страница 2

Heavy Duty Online Selling

1

Heavy Duty Online Selling

LEGAL NOTICE

This book is © All Rights Reserved.

You may not sell this book, give it away, display it publically, nor may you distribute it in any form whatsoever.

While reasonable attempts have been made to ensure the accuracy of the information provided in this publication, the author does not assume any responsibility for errors, omissions or contrary interpretation of this information and any damages or costs incurred by that.

The author does not warrant or represent at any time that the contents within are completely accurate due to the rapidly changing nature of the Internet.

This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

While examples of past results may be used occasionally in this work, they are intended to be for purposes of example only. No representation is made or implied that the reader will do as well from using the techniques.

The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

You are encouraged to print this book for easy reading.

Use this information at your own risk..

2

Heavy Duty Online Selling

Contents

Chapter 1: The Art of Selling 4

Chapter 2: Show Customers the Value 8

Chapter 3: Be Authentic, Responsive, and Real 12

Chapter 4: Lead; Don’t Sell 15

Chapter 5: Take Advantage of Social Networking 18

Chapter 6: Establish a Long-Term Relationship Through E-mail Marketing 20

Chapter 7: Reassure Your Customers 23

Chapter 8: Take the Lead in Your Niche 25

Chapter 9: Be Honest 28

Chapter 10: Give It Away 30

Conclusion 32

3

Heavy Duty Online Selling

Chapter 1: The Art of Selling

Imagine a row of cramped stalls on the dusty road somewhere in the Middle East, several hundred years ago. The stalls sit side-by-side on both sides of a dusty street. Some people in the crowd are simply going from one place to another, and some have come to purchase a particular item. The vendors use all sorts of schemes and strategies to get the attention of the passersby and draw them to their own stall rather than to their neighbor’s. Each vendor must convince one person at a time that he has the best product compared to all those around him and that it would be a grave mistake to buy from anyone else besides him. The buyer has to be convinced that what he is giving up is nothing in exchange for the value that he is getting in return.

This is the art of selling.

Every business person, whether on a dusty street in the Middle East or in an air-conditioned high-rise in New York City, has to convince the buyer that his product is the best and that the buyer would be missing out on a great deal by walking away from the transaction. The object of the person or company selling the goods and services is to convince the buyer that he will get more than he is being asked to give.

People have been mastering the art of selling products and services to those who need them since the beginning of time. The methods

The buyer has to be convinced that what he is giving up is nothing in exchange for the value that he is getting in return.