Читать книгу The Art Of Selling Online - Nishant Baxi - Страница 4

There must be a reasonable match between the values the product is offering and the price that customers are being asked to pay. If there’s too much of a discrepancy between the two, buyers will be suspicious. They’ll think either that you’re trying to scam them if the price is too high, or that there must be a trick if the price is too low. You can’t really blame them, because there are many Internet marketers who are employing all kinds of unethical strategies just to get the buyer to click on the Buy Now button.