Читать книгу Eyes Wide Open: How to Make Smart Decisions in a Confusing World - Noreena Hertz - Страница 38

• Ask yourself if you could be leaning towards or against a decision because of an irrelevant cue (colour, smell, sound). If so, imagine if that cue wasn’t there. How do you feel now?

• Strip any evocative or heart-tugging language away. Write out the key determinants of your decision in as dry a way as possible. Are you still affected in the same way by what you’re hearing or reading? If not, revise your initial assessment accordingly.

• Remember how influenced we are by ‘wrappers’. How would you feel if the claim wasn’t made in scientific language? If you didn’t know the gender of the applicant? Would you still be making the same decision?

• Look out for any anchors in your environment, any numbers or data points that you might be unconsciously basing a decision on. If you’re not sure if or how they’ve affected you, consider the opposite option to the one you’ve been leaning towards. Does this make you think differently about your initial decision?

• Where you have the ability to ‘dress the environment’, create as blank a backdrop as you can. Blind evaluations so as to remove gender or ethnic bias; limited sensory distractions so as to make your decision as ‘cleanly’ as possible.

• Play with form. Turn percentages into ratios, and stories into statistics. Re-frame the information you’ve been given. Ask for a black-and-white version of a colour document. How do you feel now about the decision at hand?

• Remove yourself from your decision-making environment for a moment. Go for a walk before your final decision – or if you can’t do that, at the very least leave the room briefly. By removing yourself from cues and environmental influences, their impact becomes diluted.