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Nussey Bill
Behavioral Marketing
Читать книгу Behavioral Marketing - Nussey Bill - Страница 1
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Behavioral Marketing
Delivering Personalized Experiences at Scale
Dave Walters
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FOREWORD
ACKNOWLEDGMENTS
THE BEHAVIORAL MARKETING MANIFESTO
PART ONE
GETTING STARTED WITH BEHAVIORAL MARKETING
1
BEHAVIORAL MARKETING
MORE SOPHISTICATED AUDIENCES, SMARTER TACTICS, AND DEEPER PERSONALIZATION FOR ALL
PART ONE
GETTING STARTED WITH BEHAVIORAL MARKETING
1
BEHAVIORAL MARKETING
MORE SOPHISTICATED AUDIENCES, SMARTER TACTICS, AND DEEPER PERSONALIZATION FOR ALL
Dave Who?
PART ONE
GETTING STARTED WITH BEHAVIORAL MARKETING
1
BEHAVIORAL MARKETING
MORE SOPHISTICATED AUDIENCES, SMARTER TACTICS, AND DEEPER PERSONALIZATION FOR ALL
Why Behavioral Marketing?
PART ONE
GETTING STARTED WITH BEHAVIORAL MARKETING
1
BEHAVIORAL MARKETING
MORE SOPHISTICATED AUDIENCES, SMARTER TACTICS, AND DEEPER PERSONALIZATION FOR ALL
Definitions We Should Cover Upfront
PART ONE
GETTING STARTED WITH BEHAVIORAL MARKETING
1
BEHAVIORAL MARKETING
MORE SOPHISTICATED AUDIENCES, SMARTER TACTICS, AND DEEPER PERSONALIZATION FOR ALL
Behavioral Marketing Campaigns You've Seen in Everyday Life
PART ONE
GETTING STARTED WITH BEHAVIORAL MARKETING
1
BEHAVIORAL MARKETING
MORE SOPHISTICATED AUDIENCES, SMARTER TACTICS, AND DEEPER PERSONALIZATION FOR ALL
Relevance Trumps Privacy under 35 – Every. Single. Time
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