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Cover image: © CSA Plastock / Corbis

Cover design: John Yardley

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Walters, Dave, 1968-

Behavioral marketing: delivering personalized experiences at scale / Dave Walters.

pages cm

Includes index.

ISBN 978-1-119-07657-5 (hardback) – ISBN 978-1-119-07639-1 (ebk) – ISBN 978-1-119-07643-8 (ebk)

1. Internet marketing. 2. Customer relations. 3. Consumers’ preferences. I. Title.

HF5415.1265.W3655 2015

658.8′72–dc23

2015017698

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