Читать книгу Marketing to Millennials For Dummies - Padveen Corey - Страница 3

Part 1
Getting Started with Marketing to Millennials

IN THIS PART …

Discover the importance of Millennials in terms of their economic impact and their influence.

Provide a clear definition of Millennials that stretches beyond simple age brackets.

Build out segmented, detailed audience pockets and analyze the behaviors of audience members.