Читать книгу Marketing to Millennials For Dummies - Padveen Corey - Страница 4

IN THIS CHAPTER

❯❯ Understanding the Millennial market

❯❯ Grasping the importance of relationships

❯❯ Reaching Millennials where they are

Familiarizing oneself with the intricacies of Millennials is one of the most crucial steps a marketer can take. Today, personalization is the name of the game. The tailored experience that you want to create starts with getting to know the Millennial mind: how they operate and why they matter so much to your business.

In this chapter, you discover the short and long-term value Millennials bring to your organization. You see how they interact with brands across various media. You also find out ways you can connect with them.

Millennials are consumers, just like the generations that have come before them. However, circumstances, technology, and a changing global landscape have created a unique Millennial mindset.