Читать книгу G2: Building the Next Generation - Palaveev Philip - Страница 8

The term G2 includes the cadre of professionals inside advisory firms who:

• Are not founders and did not join the firm in the first 10 years of business – in other words, they were not part of the start‐up phase of evolution.

• Have at least five years of experience in their field – they are experienced and not just starting out.

• Occupy key positions in their firms – they are lead advisors or team leaders in operations.

• Are considered future owners or are already owners in their firms, meaning they are invested in the future success of the firm in career, emotional, and financial terms.

• Are seen as successors to the founders, not necessarily individually but as a group.

• Most of all, self‐identify as future leaders of the firm who both preserve the legacy of the founders and look to take the firm further and make it better.

Thousands of G2 professionals are already rising to prominence inside the advisory industry. More importantly, thousands are missing entirely. According to the 2016 Financial Performance Study of financial advisory firms produced by The Ensemble Practice LLC, the typical advisory firm started in 1997.1 Today, those firms generally have more than 20 years of history and have grown to be sizeable and successful organizations. As these firms have matured, their need to hire more people has increased. Unfortunately, not many firms have.

A well‐publicized report by research firm Cerulli Associates indicates that 43 percent of advisors are over the age of 55 and intend to retire in the next 10 years (although intention is not the same as action).2 The same report claims that only 11 percent of advisors in the industry are younger than 35. These numbers cause research firms to predict that we will be missing as many as 280,000 advisors in the next 10 years, after accounting for continued growth and retirement.

The 46 percent of advisors who fall between these two age brackets – younger than 55 but older than 35 – are the subject of this book. However, age is not a factor that defines G2. The focus is on professionals who are experienced and accomplished but have not yet had their turn at driving the business.