Читать книгу Open Innovation - Pascal Latouche - Страница 46

Applied mathematics in university was supposed to be easy to study. Yes, but for Elodie, who until then hadn’t gone to much trouble to succeed in passing her exams, the surprise was great. You really had to work! “I didn’t have my first year and I didn’t really know what I wanted to do”.

No problem though. Caught by the passion of writing, Elodie launched herself into a Journalism DUT¹. “I really loved it”. But was it going to last?

Not really yet. Indeed, after this DUT, she had some experience in journalism. It didn’t take long for the interest in journalism to wear off. Doing breaking news stressed her somewhat, doing current affairs bored her. So it was time to do something else…. She then worked in a media consulting agency on the design of projects, communication supports and events animation. This new experience, which lasted a little over two years, gave her a taste for project processes. And again, there was an end, a weariness … What to do? She chose to stop the experience there and start a business with her mother, while restarting her studies.