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Preface

Despite being popular with thousands of organisations worldwide, the EFQM Excellence Model is still hardly recognised by the academic community. Unfortunately, it shares this fate with other holistic models. Textbooks about International Management usually present holistic management models as an afterthought or in a niche chapter, but hardly focus on their inner logic or unique management perspective. Although the awareness of the need for leadership guidance in the ever more complex global environment is apparent, the contribution of these models is often overlooked.

We were therefore delighted when the author, Patricia Adam, approached us and explained her intention to create a textbook that bridged the gap between management reality and academic development. By drawing on her own experience of using the EFQM Model in self-assessment and Award Assessments, this book is intended to give the reader practical insights, combined with the conscientious use of business-related research findings. Whilst this might seem like a “common sense” approach, it’s been proven all too often that “common sense ain’t that common”. This makes the book a great companion for students and management practitioners alike; a pragmatic guide that translates the theory into practical application, with relevant examples and illustrations.

We wish this unique book an excellent reception and its author many positive reviews… although (sorry Patricia) we also hope it doesn’t remain unique for too much longer. May this book support international leaders in their demanding pursuit of successful internationalisation and inspire students to put theory into practice. After all, theory without experience is only theory!

Matt Fisher

Chief Operating Officer EFQM