Читать книгу Advancing Innovation - Patrick J. Stroh - Страница 19

 When you begin to enable the company to innovate, be aware of the differences: different people, different companies, different leaders, and different channels. Recognize and respect these various differences, account for them in your design and implementation of innovation channels, and capitalize on your business’s strengths.

 Be aware of your employees’ biggest strengths and how best to leverage them. Implementing multiple innovation channels is a good way to do this. Different employees and functional areas have different natural skills and strengths, and they will respond to these channels differently.

 Many people can be creative given the right environment and some encouragement. For example, front-line folks, those closest to the customer, have ideas based on what they see every day. Tap into these people and find ways to make them feel good about sharing and innovating!

 Communicate, communicate, and communicate to enable the organization. Don’t let ideas or submissions of any kind go into a “black hole.”

 When you try multiple channels, not all may succeed. Try, test, adjust, succeed, or fail, and then move forward. Don’t be impatient; give them a chance, but don’t beat a dead horse.