Читать книгу Designing a World-Class Architecture Firm - Patrick MacLeamy - Страница 30

1 Open shop in a location where you have deep connections. Then, emphasize the name of the founder who has the most local contacts in that area.

2 Don't be afraid of large projects, including urban planning of entire towns.

3 Find and follow your own true talents, which may mean becoming a project manager or project architect instead of a designer.

4 Look for the potential to do great work even when designing ordinary buildings.

5 Contemplate how differences among you and your partners can be strengths, not weaknesses.

6 Be ambitious even if it means setting strategic goals that will take decades to come to fruition.

7 Do the right thing, always.

8 Remember that teams win through teamwork, not because of individual stars.