Читать книгу Designing a World-Class Architecture Firm - Patrick MacLeamy - Страница 41

1 Listen to potential clients before you talk, to learn what they really want and need, and you will be an outstanding marketer.

2 Listen to clients before you design, and you will be a better designer who comes up with the most innovative solutions.

3 Prioritize designing beautiful but functional buildings that really work for your clients over developing a recognizable personal style.

4 Balance the natural tension between quality and schedule to get the best buildings completed on time and on budget.

5 Innovate with the tools of your time. Discover new ways to use them—whether to be more organized or to create better designs.

6 Get out into the world and help your city or client make good decisions about their building needs before design even starts.

7 Assign the designer, project manager, and technical architect to a job at the start and have them see it all the way through.

8 Bring other professions—from graphics to interiors, from PR to law—in house for closer collaboration.

9 Invest some cash back into your firm every year, rather than distributing all of it to the partners, so you can grow or improve your practice.

10 Consider setting up your firm as a corporation, meant to outlive you, rather than as a partnership that dies with the partners.

11 Restrict stock ownership to active employees, so you can control your company and its destiny.

12 Create a virtuous cycle by offering to sell newly issued shares of stock to younger employees, as the company grows. This will build loyalty—and your firm's value.