Читать книгу Designing a World-Class Architecture Firm - Patrick MacLeamy - Страница 57

1 Expand by buying other firms when you have the money and need instant credibility.

2 Expand by growing project offices into branch offices, when you don't have the money, but have plenty of time to establish credibility.

3 Establish just a marketing office in a new city, when you don't have the money—or a project—to break in there.

4 Remember that sometimes the best design solution comes from second chances—or comes from an underling.

5 Work to win a high profile commission early in your company's development, for the good press and national reputation it can spark.