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INTRODUCTION

▶ A New Way of Working Foster Freedom and Responsibility

CHAPTER ONE

▶ The Greatest Motivation Is Contributing to Success Treat People Like Adults

In Brief

Questions to Consider

CHAPTER TWO

▶ Every Single Employee Should Understand the Business Communicate Constantly About the Challenge

In Brief

Questions to Consider

CHAPTER THREE

▶ Humans Hate Being Lied To and Being Spun Practice Radical Honesty

In Brief

Questions to Consider

CHAPTER FOUR

▶ Debate Vigorously Cultivate Strong Opinions and Argue About Them Only on the Facts

In Brief

Questions to Consider

CHAPTER FIVE

▶ Build the Company Now That You Want to Be Then Relentlessly Focus on the Future

In Brief

Questions to Consider

CHAPTER SIX

▶ Someone Really Smart in Every Job Have the Right Person in Every Single Position

In Brief

Questions to Consider

CHAPTER SEVEN

▶ Pay People What They’re Worth to You Compensation Is a Judgment Call

In Brief

Questions to Consider

CHAPTER EIGHT

▶ The Art of Good Good-byes Make Needed Changes Fast, and Be a Great Place to Be From

In Brief

Questions to Consider

Conclusion

Notes

In Gratitude