Читать книгу How to Write Brilliant Psychology Essays - Paul Dickerson - Страница 62

Sophie sees straight away that the topic concerns persuasion. She gets onto Google Scholar and in 0.03 seconds 904,000 results are identified. Towards the top of the search are some of the most important and highly cited papers, including Hovland et al.’s research into attitudes and one of Petty and Cacioppo’s influential papers outlining the Elaboration Likelihood model (Hovland, Janis & Kelley, 1953; Petty & Cacioppo, 1986). There are then disparate papers covering diverse topics, such as persuasion and healing and coercive persuasion. Sophie wasn’t expecting to cover coercive persuasion or persuasion and healing, but includes these along with the Hovland et al. and the Petty and Cacioppo articles to add breadth to her essay. Sophie finds that only about a quarter of the articles have full-text versions available free of charge, so she uses summaries of the papers where necessary.