Читать книгу Business Plans For Dummies - Paul Tiffany - Страница 69

Your mission statement is a giant step forward; in it, you articulate the purpose of your company by defining the business that you’re in. But the definition is just the beginning. When the world was recently consumed with the COVID-19 pandemic and the need for an effective vaccine was paramount, stating the nature of the mission was the easy part. But actually figuring out, step by step, how to get there and then get the jab into billions of arms was the real trick. It involved carefully formulated goals and objectives by the multitude of actors involved in the effort.

You don’t have to be planning how to fight a pandemic to know that goals and objectives are important. If you’ve ever planned a vacation trip by car, you know that choosing the destination is essential (and often painful, especially if the kids want to go to Disney World, and you want to refresh your knowledge of the bar scene in Key West). But the real work starts when you begin to work out an itinerary, carefully setting up mileage goals and sightseeing objectives so that your summer getaway doesn’t turn into another National Lampoon sequel. Goals and objectives are vital to successful business planning.

We know you’re eager to get going with your business plan. But spare us a few moments up front to introduce some important ideas that you can take advantage of when you begin setting your own goals and objectives.