Читать книгу Business Plans For Dummies - Paul Tiffany - Страница 74

Goals serve as the broad business results that your company commits to achieving. To jump-start the process of setting your company’s goals, follow this useful set of guidelines:

 Determine who to involve in setting your company’s goals. Because goals are the core of your company’s business, the group members should include the people who are responsible for all your major business activities. If you’re going it alone in business, try to develop a core group of advisers who can meet with you periodically to confirm your goals.

 Develop a procedure for monitoring your company’s goals on a routine basis, revising or reworking them as business circumstances change.

 Create individual goals that clarify your company’s business activities without limiting flexibility and creativity.

 Confirm that your company’s goals, taken together, provide an effective blueprint for achieving your broad business intentions.

 Make sure that your company’s stated goals closely comport with your company’s mission and vision statements (see both Chapter 3 and the earlier section “Creating Your Company’s Mission Statement” for more info). If you spot a contradiction, it’s time to revisit one or the other and undertake appropriate action.