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Amanda asks: What is the deal with “restructuring” treatments for hair? I get that the vague concept is to “restore proteins” to your hair or some gobbledygook, but isn’t hair essentially dead? Can a restructuring treatment really force-feed amino acids or whatever into our manes?

The Beauty Brains love Amanda’s skepticism, because the idea of being able to slather on a hair restructuring treatment to actually re-form hair is ridiculous. True, hair is made of amino acids and putting them on hair may provide some minor benefit. But it won’t restructure, restore or rebuild the hair. This would be a bit like trying to repair a weather-worn Kate Spade bag by pouring a basket of thread and fabric on it. Sure, the stylish sack is made of thread and fabric, but you can’t just randomly put them on the worn bag and expect to get a new purse.