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Your market is vital. It’s the group of potential customers who will use your type of product. So you must understand who will buy your product, why they will buy it and how they will make the decision. This is where you need to be part psychic, part psychologist. You also need to realize that marketing is like warfare, and you will probably need to use guerilla tactics. This means you must spot opportunities and attack little bits of the market, one at a time.