Читать книгу Marketing - Peter Spalton - Страница 5

Marketing is much more than just advertising or PR. It’s a culture, a way of doing things that starts with a potential customer and ends up with a profit. In the middle are your competitors who are after the same customers and same profits. Your job, as a marketing person, is to use some proven tools and techniques to attack the competition and gain the customers. It’s about predicting the future and using your imagination.