Читать книгу The Metaverse Handbook - QuHarrison Terry - Страница 10

By 2032, each and every one of us will have the opportunity to easily build our own Metaverse homes and fill them with personal and professional tools. Bots will take shape as digital humans, helping us carry out and automate tasks. If our Metaverse homes are our own personal curated environment for productive digital work, connecting with new people, and organizing around interests, then the Metaverse bots are what will help us make these interactions happen.

Of course, there is a lot more to the Metaverse including NFTs and digital assets, gaming, collectibles, brand activations, commerce, avatars, digital identities, and much more. Throughout the book, we'll color in this vision of how the Metaverse will manifest in our lives. This is just a taste; one flavor of the Metaverse that will help bring it to ubiquity.

These personal Metaverse homes are what will help us organize our favorite parts of the Metaverse. The Metaverse bots will help us be more productive and effective. Both of these will help lay the foundation for services, brands, and products to enter the Metaverse and create mass utility.

John Riccitiello, in the previously mentioned interview with The Information, explained that “Apps like Instagram that rely on touch screens and games like Grand Theft Auto that use controllers just won't work well on headsets.” He said, “All of these things are going to have to be reinvented for that market because the user interface, the way you immerse yourself in those devices, is so radically different.”

News sites like The New York Times or Washington Post may manifest as newspapers that show up at our Metaverse homes' doorstep. Instagram may port us to the Metaverse homes of our friends. Salesforce may become a Metaverse bot that operates as your CRM (Customer Relationship Management (CRM) utilizes technology to help companies improve business relationships, stay connected to customers, streamline processes, and improve profitability) assistant in your Metaverse home office.

The Metaverse is changing how we interact with everything digital. Our relationship with all of the digital conveniences, content, services, and interests will find its way to this future landscape. Coca-Cola had the idea to show up in virtual environments as far back as 2007. Fifteen years later we can confidently say that they were on the right track. And a decade from now we may call them one of the true visionary brands of the Metaverse.