Читать книгу The Metaverse Handbook - QuHarrison Terry - Страница 4

Six years ago, in the summer of 2016, my friend Jaeson Ma and I found ourselves at a dinner in Munich, Germany with a couple of the founders of Ethereum. I don't remember exactly what led to our going to this dinner, but I'm glad we did. It was one of the most life-changing meals I've ever had. And I'm not talking about the food, which was good. For me, it was the conversation that was memorable.

I've always considered myself forward-thinking and a bit of an undercover nerd. But when Stephan Tual (then the CCO of Ethereum) started talking about blockchain and cryptography and digital currency, I'll be honest, it mostly went over my head. I could feel his passion for it, though. I could tell that this team was building something great. And it was clear they were giving Jaeson and me a look into the future.

As soon as I got back from Germany, I bought my first bit of cryptocurrency.

The following year when I was filming my documentary The American Meme, I stumbled on another revolutionary technology. I found a company that was doing full-body, 3D scans of celebrities and turning them into digital avatars. Of course, I had myself turned into an avatar.

Honestly, by this time, I was tired of going out and the whole LA scene. So, I built this virtual world where my digital avatar could have a social life, perform DJ sets, and hang out with my friends and fans in VR. I guess you could say that I built my first Metaverse in 2018.

The next piece of the puzzle—non-fungible tokens (NFTs)—came to me in 2019. The team at Cryptograph approached me to create a piece of digital art that we would auction off and donate the money to charity. Like crypto, the idea of NFTs was hard to understand at first. But once I learned the foundation of the tech and how it made digital ownership possible, I was really curious to try it out.

So, I drew a picture of my cat, Kitty, on the iPad. We then listed the NFT on Cryptograph in March 2020. And it ended up selling for 40 ETH (which was around $17,000 at the time). As a result, I won the “Best Charity NFT” of 2020 at the NFT Awards, which was super awesome.

I consider myself genuinely lucky to have found out about these technologies before most people. Not everyone gets this type of access to the innovators or their innovations so early. But I also think about all of the other celebs or brands who were introduced to crypto or NFTs or the Metaverse when I was and didn't do anything about it. They didn't have an open mind and couldn't see how digital life was going to evolve.

When you have influence, you are supposed to show people what's next. Whether that's social influence or cultural influence, that's your job. We're supposed to be vessels for bringing trends into the mainstream. And I love having that responsibility. I love contributing to the future and setting an example for a better way forward.

But I also know the value of this power. It's not to be abused. If you're going to show people a new wave, then you have to commit to riding that wave for some time. Since my first crypto purchase, my first Metaverse, and my first NFT, I've done a lot to keep contributing to this new age of the Internet.

I've collected more than 2,000 NFTs from so many incredible artists. I helped my friend Jimmy Fallon purchase his first NFT, which was a Bored Ape. I was a virtual DJ headliner at Metaverse Festival in Decentraland. And I built Paris World in Roblox, which is my own personal virtual oasis for hosting great parties and fun experiences for my fans.

These last few years, I've had more fun being social on the computer than I ever did in real life. My husband and I hosted a New Year's party in the Paris World Metaverse this past year, and it was honestly more fun than any party I've ever thrown. After we ran the numbers, we found that we had twice the number of people ringing in the New Year with us in Paris World than Times Square did. After that, I knew that the Metaverse was the future of partying (and social life, in general).

It's been truly great connecting with my fans in this new era for the Internet through my NFTs and Metaverse spaces. And my subtle flex throughout this whole time is how WhaleShark, one of the major NFT collectors, gave me a shoutout in a Bloomberg story saying that I was the road map of how a celebrity should enter the space. That was especially validating to hear.

I've had a lot of help on my Metaverse journey. And that's what is so great about this space. As a celebrity, we often get access to resources and creators to help us innovate. But this sense of communal help and collaboration is in the DNA of this industry. Everyone is eager to help you learn the ropes and navigate these new waters.

There are so many artists, developers, marketers, and technologists who all want to have an impact on the blockchain or in the Metaverse. Connecting and building with physical strangers (but digital friends) is incredibly common. All it takes is a few days in Clubhouse rooms or Twitter Spaces to find a team to work with or an idea to run with.

It's such an exciting time to be a creator, to have an influential brand, or to have a loyal fanbase. In so many ways, the Metaverse puts the power back into the hands of creators. Creators own their creations, control the entire experience, and receive royalties forever. Fans get to support their favorite creators directly and also have the chance to share in the economic growth of that creator.

We're in a major shift in how we operate as creators, influencers, and brands. Everything is going digital. I still love putting out new fragrances and sunglasses. The physical world isn't disappearing. But the Metaverse is like an inspiration pill. Once it's in your system, it's hard to think about anything else.

Just like social media manifested a huge diversity of influential figures and entrepreneurs, the Metaverse will manifest its own prominent influencers and creators who build a following on Roblox or in Decentraland or The Sandbox. And they may not even be the same people we tune into on YouTube or follow on Instagram today.

Because I played such an instrumental role in showing the world that being an influencer can be an entire profession, I'm incredibly passionate about playing a part in this next era for Internet creators. While some people may be satisfied with being just the first influencer in real life, my mission now is to continue to celebrate, empower, and uplift creators as the Queen of the Metaverse. Are you with me?

—Paris Hilton