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Развитие лексического запаса: Слова и фразы для успешных продаж
Лексика, связанная с продажами

Оглавление

Sales – Продажи


Example: Our sales have been steadily increasing over the past quarter.


Customer – Клиент


Example: We need to focus on providing excellent customer service to retain our clients.


Product – Продукт


Example: Our new product line is generating a lot of interest among customers.


Marketing – Маркетинг


Example: We need to develop a strong marketing strategy to reach our target audience.


Promotion – Продвижение


Example: We’re offering a special promotion this month to attract new customers.


Target audience – Целевая аудитория


Example: Our target audience consists of young professionals aged 25—35.


Lead – Потенциальный клиент


Example: We received several leads from our recent advertising campaign.


Prospect – Перспектива


Example: We have a meeting scheduled with a prospect next week.


Conversion – Конверсия


Example: Our website has a high conversion rate, resulting in more sales.


Negotiation – Переговоры


Example: The negotiation process with the client was challenging but successful.


Closing the deal – Заключение сделки


Example: Our sales team is skilled at closing deals and meeting targets.


Upselling – Предложение дополнительных услуг/товаров


Example: We trained our staff to upsell additional products to increase revenue.


Cross-selling – Предложение связанных товаров/услуг


Example: Our online store suggests cross-selling items based on customer preferences.


Cold calling – Холодные звонки


Example: Our sales representatives spend a few hours each day making cold calls.


Follow-up – Последующий контакт


Example: It’s important to follow up with potential customers to maintain their interest.


Pipeline – Воронка продаж


Example: We have a strong sales pipeline with many potential deals in progress.


Commission – Комиссия


Example: Our sales team receives a commission for each successful sale.


Quota – Квота


Example: Our sales representatives have a monthly quota to meet.


Presentation – Презентация


Example: The salesperson delivered an engaging presentation to showcase the product.


Value proposition – Уникальное предложение


Example: Our value proposition is our competitive advantage in the market.


Objection – Возражение


Example: The customer raised several objections during the sales pitch.


Referral – Рекомендация


Example: We received a referral from a satisfied customer.


Relationship building – Построение отношений


Example: Building strong relationships with clients is crucial for long-term success.


Follow-up email – Последующее электронное письмо


Example: After the meeting, I sent a follow-up email to thank the client for their time.


Sales pitch – Продающая речь


Example: The salesperson delivered a compelling sales pitch that convinced the customer.


Objection handling – Работа с возражениями


Example: Our sales team is trained in objection handling to overcome customer concerns.


Sales forecast – Прогноз продаж


Example: The sales forecast for the next quarter looks promising.


Competitive analysis – Конкурентный анализ


Example: We conducted a competitive analysis to identify our strengths and weaknesses.


Sales cycle – Цикл продаж


Example: Our sales cycle typically lasts around three months.


Sales funnel – Воронка продаж


Example: We analyze our sales funnel to identify areas for improvement.


Sales target – Цель продаж


Example: Our sales team is determined to meet their monthly sales targets.


Sales strategy – Стратегия продаж


Example: We developed a new sales strategy to penetrate the market more effectively.


Sales report – Отчет о продажах


Example: The sales report showed a significant increase in revenue compared to last year.


Sales meeting – Совещание по продажам


Example: We have a sales meeting scheduled for tomorrow to discuss our progress.


Sales training – Обучение продажам


Example: Our new hires undergo extensive sales training to ensure their success.


Sales incentive – Система мотивации продаж


Example: We offer sales incentives such as bonuses and rewards for top performers.


Sales territory – Территория продаж


Example: Each salesperson is assigned a specific sales territory to focus on.


Sales promotion – Продвижение продаж


Example: We’re running a sales promotion this weekend with discounted prices on selected items.


Sales volume – Объем продаж


Example: Our sales volume has been steadily increasing over the past year.

Sales Success: Английский для менеджеров по продажам. Mastering English for Sales Managers

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