Читать книгу E = Emcee Squared: Tips & Techniques to Becoming a Dynamic Master of Ceremonies - Rae Stonehouse - Страница 6

The Five Ws and an H provide the framework for writing any good story. They also serve well to perform a strategic analysis of any event that you are organizing. We will break them down to logistical questions that you should ask as the first step in organizing an event.

Who:

•Who is the client? Contact info?

•Who do you report to?

•Who do you approach during the event if there is a problem?

•Who will be participating or speaking in the program? Examples: keynote speakers, VIPs, dignitaries (Note: we talk about introducing speakers later and the information that you will need to collect from them.)

•Who will be in the audience?

What:

•What is the nature of the event?

•Is the event intended to be educational, informative, entertaining, thought provoking, to provide recognition? Any of the above, or all?

•What does the planned program look like i.e. structure, elements?

When:

•What is the date and time of the event?

•Will you have any duties to perform before or after the actual speaking portion of the event? Example: Meeting & greeting at a pre-meeting reception or post event get-together. Corralling guests from a reception to the main room.

•Are there any plans in place for rescheduling the event if unforeseen and insurmountable challenges occur?

Where:

•What is the location of the event i.e. the street address?

•What specific room will the event be held in at the location?

•Where will you be emceeing from i.e. is there a stage, head table etc.

•Are there any environmental concerns? Example: If your event is outside could weather have an effect on the program i.e. wind, rain, snow etc.

Why:

•What is the purpose of this event? What does the hosting organization hope to achieve? Are there any hidden agendas?

How:

•How will the hosting organization determine whether this event is a success or not?

•How will the hosting organization determine if your participation in the event is a success or not?