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Think Logistically: What do you need to know that you don’t know but you really should know?

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Thinking logistically is very much like being a detective. It can be quite frustrating to learn a detail that if you had known at the time, it could have saved you a lot of time and effort. This can sometimes result from assumptions that people have. “Oh, sorry, I though you knew that!” On the other hand, there are people that like to control information. Information can be used as personal power. I’m sure you have heard the term “It’s on a need to know basis.” You do need to know!

In the previous section we discussed the five Ws and an H. The Ws provide us with information that we need to work on the How portion of our event. Given the information that we have collected, how are we going to make this event work and be successful?

There was a television commercial a few years back, I believe that it might have been for Holiday Inn. The commercial used the tagline “The best surprise is no surprise.” I keep that tagline in mind when I am organizing an event. I want to know all the details so that I can develop an effective plan of action.

By envisioning how each part of the agenda/program plays out, I can determine the logistics related to each portion. I think in terms of what does it look like if it works? What has to take place for it work? What if it doesn’t work out and things go wrong? What can I do to resolve the problem at the time?

In the next section we discuss how to keep track of the logistics you have identified, on a spreadsheet. At this point, thinking logistically is about identifying factors, conditions or activities that have to take place for something else to go smoothly.

Later in this book we discuss developing a backup plan should something go wrong.

E = Emcee Squared: Tips & Techniques to Becoming a Dynamic Master of Ceremonies

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