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Why Amazon?

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The arrival of the digital pioneers, such as Amazon’s founder and CEO Jeff Bezos, disrupted these corporate leadership models of the past. No one is more determined than Amazon to reinvent the management system by using tools that have become available in the digital era.

The Amazon management system is truly revolutionary. It delivers a superb end-to-end customer experience that is better, cheaper, faster, and more convenient; it drives continuous inventions on behalf of customers; it creates new businesses, expands the eco-system and more importantly, increases cash flows from gross margin that have enabled continuous investment in technology infrastructure and innovation. It not only creates tremendous value for customers, but also creates the world’s best value for shareholders.

Legendary investor Warren Buffett, in an interview with CNN, called Amazon a “miracle.”



The Amazon Management System

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