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1 1. Erik Brynjolfson and Andrew McAfee, “Big Data: The Management Revolution,” Harvard Business Review, October 2012.

2 2. Kenn Cukier and Viktor Mayer-Schönberger, Big Data: A Revolution That Will Transform How We Live, Work, and Think (Houghton Mifflin, 2013).

3 3. Thomas Harrer, “Innovate or Die: Uncovering the Right Data to Fuel Business Advantage,” LinkedIn Pulse, December 20, 2019.

4 4. Ian Kershaw, The Global Age: Europe 1950–2017 (Viking, 2019).

5 5. Paul Saffo, “Failure Is the Best Medicine,” Newsweek, March 25, 2002.

6 6. Randy Bean, “Big Data Innovation: Fail Faster. Execute Smarter.” Wall Street Journal, February 18, 2014.

7 7. Saffo, “Failure Is the Best Medicine.”