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One of the most important things that go into your buying decision is the sales rank of the product. You don’t want to try to sell something that just won’t sell. The lower the sales rank, the better. For instance, if a product has a sales rank of 2,500 in its category, that’s much better than a sales rank of 2,500,000. That product selling in the millions is probably not even worth it.

But one thing people tend not to understand is that sales rank can mean different things in different categories. For instance, there are many more books listed on Amazon than there are just about anything else. So, a book with a relatively high sales rank could still be a safe bet even if a toy with the same high sales rank is not profitable in its category.

The sales rank indicates popularity of a product. If it hasn’t sold in a long time, then its sales rank number will go up. Always look at the data to get a feel for if it’s still worth it to purchase that item, particularly if it’s a profitable, long-tail item. Some people prefer to make a little less money on items that sell all the time while others prefer to make more money on items that sell much less frequently.