Читать книгу Six-Week Start-Up - Rhonda Abrams - Страница 80

Rank the characteristics of your customers that are most important in determining how receptive they’ll be to your product or service. For the characteristics that have no bearing on whether or not they’ll buy from you, leave the space blank.

Gender

Age

Income level

Occupation

Education level

Race or ethnicity

Religious affiliation

Marital status

Children in household

Home ownership

Recreational activities

Proximity to your business

Rank the characteristics of your product or service that are most important to your target customers.

Price

Service

Status

Convenience

Reliability

Other:

Product features

Design

Other:

Now describe your customers according to the characteristics you have identified. Start with the characteristic you ranked as most important, providing details on how you think that characteristic will influence your customers’ buying decisions.

Characteristic #1

Characteristic #2

Characteristic #3

Characteristic #4

Characteristic #5